Cookie Policy
Last updated: 14 January 2026
This Cookie Policy explains how Claim Works (“we”, “us”, “our”) uses cookies and similar technologies on https://claimworks.co.uk (the “Website”).
1) What cookies are
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. We may also use similar technologies such as pixels, tags and local storage. These help the Website work, improve performance, and (if you allow) help us measure advertising and website usage.
2) How we use cookies
We use cookies in the following categories:
- Strictly necessary cookies – essential for the Website to function (for example, security, load balancing, page navigation, and remembering your cookie preferences). These do not require consent.
- Analytics cookies – help us understand how visitors use the Website (for example, pages visited, time on site, traffic sources and errors) so we can improve it. We only use these if you consent.
- Marketing (advertising) cookies – used to measure advertising effectiveness, limit how often you see ads, and show more relevant ads (including remarketing). We only use these if you consent.
3) Google Analytics
If you consent to analytics cookies, we use Google Analytics to help us understand how people use our Website. Google Analytics may collect information such as pages you visit, how long you spend on the Website, how you reached the Website, your approximate location (derived from technical signals), and information about your device and browser.
Google acts as a separate data controller for its own purposes in some circumstances and may use data it collects in accordance with its own policies.
4) Google Ads (advertising, remarketing and conversion tracking)
If you consent to marketing cookies, we use Google Ads (including conversion tracking and, where enabled, remarketing features). These cookies help us understand whether our adverts are effective (for example, whether a visit came from an ad and whether certain actions were taken), and may be used to show you more relevant ads on Google or across partner websites.
5) Cookie list
The cookies used on this Website may change over time (for example, when Google updates its services or we change site features). The table below lists commonly used cookies for Google Analytics and Google Ads. Your setup may use some or all of these, and may use additional cookies.
| Cookie name | Provider | Category | Purpose | Typical duration |
|---|---|---|---|---|
| _ga | Google Analytics | Analytics | Used to distinguish users and support analytics reporting. | Up to 2 years |
| _ga_<container-id> | Google Analytics | Analytics | Used to persist session state for analytics (GA4 property/container specific). | Up to 2 years |
| _gid | Google Analytics | Analytics | Used to distinguish users for analytics reporting. | Up to 24 hours |
| _gat / _gat_<property> | Google Analytics | Analytics | Used to throttle request rate (limit data collection on high-traffic sites). | Up to 1 minute |
| _gcl_au | Google Ads | Marketing | Used by Google Ads for conversion tracking and ad performance measurement. | Typically up to 3 months |
| _gcl_aw / _gcl_dc | Google Ads | Marketing | Used to store and track conversions and ad interactions. | Typically up to 3 months |
| IDE (may be set via doubleclick.net) | Google / DoubleClick | Marketing | Used to measure and report ad performance and help deliver more relevant ads. | Typically up to 13 months (EEA/UK may vary) |
| test_cookie (may be set via doubleclick.net) | Google / DoubleClick | Marketing | Used to check whether the browser allows cookies. | Typically ~15 minutes |
| [consent cookie name] | claimworks.co.uk | Strictly necessary | Stores your cookie preferences so we can respect your choices. | [e.g., 6 months] |
Note: If you use a cookie consent plugin (for example, CookieYes / Complianz / Cookiebot), it will usually add a consent cookie. Replace [consent cookie name] and the duration with the values from your cookie tool.
6) Managing cookies
- Cookie preferences on this Website: If available, you can update your choices using the cookie settings link in the footer.
- Browser controls: Most browsers let you block or delete cookies. Blocking some cookies may impact site functionality.
- Google advertising controls: You can manage how Google shows ads to you using Google’s ad settings: https://adssettings.google.com/
- Opting out of some third-party advertising cookies: You may also use: https://www.youronlinechoices.com/uk/
7) International data transfers
Some cookie providers (including Google) may process data outside the UK. Where required, appropriate safeguards are used (for example, adequacy regulations and/or approved contractual protections such as the UK International Data Transfer Agreement or the UK Addendum, where applicable).
8) More information
For more details on how we use personal data, please see our Privacy Policy.
9) Contact us
If you have questions about our use of cookies, contact:
- Email: info@claimworks.co.uk
- Phone: 020 3772 0420
- Address: Unit 480 Cantrell Road, Bow Common Lane, London, E3 4BH
10) Changes to this Cookie Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page and the “Last updated” date will be revised.
